Problemele competitivitatii pot fi abordate la nivel microeconomic (al firmelor, organizatiilor, etc.), cat si la nivel mezoeconomic (al sectoarelor economice sau ramurilor), macroeconomic (la nivelul unei tari) sau chiar megaeconomic (al unui numar de tari – cum ar fi Uniunea Europeana). De...

Asigurarile au capatat statutul de produse adresate unor nevoi primare, iar catastrofele din ultima vreme au aratat ca sunt indispensabile pentru mentinerea unui nivel ridicat al securitatii sociale, pentru protectia sanatatii si vietii persoanei, pentru protectia avutului acesteia. Principalele...

Dezvoltarea in ritmuri accelerate a comertului mondial cu servicii, indeosebi dupa anii 70 ai secolului trecut, a determinat sporirea preocuparilor teoreticienilor si practicienilor in marketing de a elabora strategii noi sau de a adapta strategiile existente pentru a amplifica efectele...

In the authors' opinion, specialization stands for both an expression of competitiveness, and a continuity and attention paid to some activities, thus reflecting the positive evolution of a national economy. By increasing the specialization of service functions, qualitative changes occur in the...

The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations...

Previous literature on the impact of the application of artificial intelligence in businesses on economic growth, welfare, and social disparities is scarce, due to limited data and the recent dynamics of the field. To contribute to this gap, the study employs the percentage of large enterprises...

Due to its relative contribution and growing impact in the economy, tourism can play an important role in advancing the universal 2030 Agenda for Sustainable Development, including the application of bioeconomy principles, when governed with social responsibility, following sector specific...

Good reputation is an important intangible asset for any company, but it can be vital for financial institutions. Today, given that the demands on the business environment in terms of social responsibility have greatly increased, the reputation can be worn not only by serious events, but also by...

The mechanisms developed at the European level through the Green Deal, to achieve the assumed decarbonization process, are facing major challenges to reach climate neutrality of the EU in a clean and circular economy by 2050. The purpose of this study is to investigate the hypothesis of the...