Kabir, Shahriar; Shams, Syed; Lawrey, Roger - In: Journal of Islamic Marketing 12 (2020) 4, pp. 705-729
Purpose: The purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration. Design/methodology/approach: This paper analyzes the Halal trade flows for Malaysia’s top 11 halal food/food-related commodities from 1967 to 2018 by relying on...