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An appraisal of the use of student subjects in marketing research
Burnett, John J.; Dunne, Patrick M. - In: Journal of business research : JBR 14 (1986) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
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The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry; Taylor, Nick - In: Marketing intelligence & planning 28 (2010) 7, pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
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Female students' drinking seen through collages and diaries
Siemieniako, Dariusz; Kubacki, Krzysztof - In: Qualitative market research : an international journal 16 (2013) 3, pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
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Fostering entrepreneurship in higher education, by problem-based learning
Santateresa, P. I. - In: Education tools for entrepreneurship : creating an …, (pp. 167-182). 2016
Persistent link: https://www.econbiz.de/10011413570
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Applying market research in college admissions
Litten, Larry H.; Sullivan, Daniel; Bridigan, David L. - 1983
Persistent link: https://www.econbiz.de/10003044277
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Empirical evaluation of preference elicitation techniques from marketing and decision analysis
Helm, Roland; Manthey, Laura; Scholl, Armin; Steiner, … - 2003
Persistent link: https://www.econbiz.de/10001743112
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Dynamische Einstellungsmessung : eine methodenorientierte Analyse von Einstellungsänderungen mit empirischer Anwendung
Hoch, Daniel - 2000
Persistent link: https://www.econbiz.de/10001461411
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The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail; Merunka, Dwight - In: Journal of consumer behaviour : an international … 16 (2017) 4, pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
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A Job yet-to-be-done : reinventing how universities define student needs
Gramescu, Lucian; Bibu, Nicolea - In: Journal of strategic management education : JSME 11 (2015), pp. 35-60
Persistent link: https://www.econbiz.de/10011664921
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Taxation students' perceptions of open-book assessment : a follow-up interactive qualitative analysis
Du Preez, Hanneke - In: South African journal of accounting research 29 (2015) 1/2, pp. 84-99
Persistent link: https://www.econbiz.de/10011688766