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15,192
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13,481
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11,358
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7,555
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7,512
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5,584
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4,933
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4,933
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4,869
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4,807
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4,544
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4,166
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Woessmann, Ludger
150
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Belk, Russell W.
121
Han, Heesup
119
Huber, Frank
109
Herrmann, Andreas
108
Phau, Ian
107
Mattila, Anna S.
106
Grunert, Klaus G.
103
Bauer, Hans H.
95
Wiedmann, Klaus-Peter
95
Brunello, Giorgio
92
Gierl, Heribert
89
Lusk, Jayson L.
87
Sheth, Jagdish N.
87
Foxall, Gordon R.
83
Khare, Arpita
81
Devereux, Paul J.
75
Bagozzi, Richard P.
73
Dwivedi, Yogesh Kumar
73
Grewal, Dhruv
73
Malhotra, Naresh K.
73
Nayga, Rodolfo M.
71
Salvanes, Kjell G.
71
Winter-Ebmer, Rudolf
71
Zafar, Basit
71
Loureiro, Sandra Maria Correia
70
Poutvaara, Panu
68
Septianto, Felix
67
Homburg, Christian
65
Laroche, Michel
65
Agarwal, Sumit
64
Black, Sandra E.
64
Wansink, Brian
64
Kumar, V.
62
Stavins, Joanna
62
Becker, Sascha O.
61
Bruwer, Johan
61
Diamantopoulos, Adamantios
61
de, Grip Andries
61
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eSocialSciences
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Springer Fachmedien Wiesbaden
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149
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HAL
75
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57
EconWPA
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Edward Elgar
57
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56
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56
International Monetary Fund (IMF)
53
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51
London School of Economics and Political Science
51
IGI Global
50
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50
World Institute for Development Economic Research (UNU/WIDER), United Nations University
50
Centre for Economic Performance, LSE
48
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45
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43
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41
Center for Studies in Higher Education, UC Berkeley
40
London School of Economics (LSE)
39
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35
Edward Elgar Publishing
35
Verlag Dr. Kovač
35
Center for Development Economics, Williams College
33
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Journal of business research : JBR
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Journal of retailing and consumer services
1,941
IZA Discussion Papers
1,044
Discussion paper series / IZA
858
NBER working paper series
841
International journal of consumer studies
788
International journal of hospitality management
730
Working paper / National Bureau of Economic Research, Inc.
714
Psychology & marketing
667
NBER Working Paper
641
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
Journal of marketing research : JMR
452
Economics of education review
448
European Journal of Marketing
438
SpringerLink / Bücher
428
Asia Pacific journal of marketing and logistics
408
The journal of product & brand management
393
MPRA Paper
387
CESifo working papers
379
Journal of Consumer Marketing
378
The journal of brand management : an international journal
362
European journal of marketing : EJM
359
Management science : journal of the Institute for Operations Research and the Management Sciences
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing management : MM
339
Cogent business & management
333
Journal of travel and tourism marketing
332
Journal of business ethics : JOBE
328
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
327
Marketing letters : a journal of research in marketing
326
Mathematica Policy Research Reports
325
Journal of international consumer marketing
323
Journal of the Academy of Marketing Science
315
Journal of retailing
314
IZA Discussion Paper
312
Tourism management : research, policies, practice
307
Journal of consumer behaviour : an international research review
306
Journal of marketing
306
Journal of education for business
305
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
108,898
RePEc
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Other ZBW resources
4,480
EconStor
2,470
USB Cologne (EcoSocSci)
2,087
BASE
1,024
ArchiDok
118
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51
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51
An appraisal of the use of student subjects in marketing research
Burnett, John J.
;
Dunne, Patrick M.
- In:
Journal of business research : JBR
14
(
1986
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
Saved in:
52
The student practitioner : developing skills through the marketing research consultancy project
Ardley, Barry
;
Taylor, Nick
- In:
Marketing intelligence & planning
28
(
2010
)
7
,
pp. 847-861
Persistent link: https://www.econbiz.de/10009157182
Saved in:
53
Female
students
' drinking seen through collages and diaries
Siemieniako, Dariusz
;
Kubacki, Krzysztof
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
Saved in:
54
Fostering entrepreneurship in higher
education
, by problem-based learning
Santateresa, P. I.
- In:
Education tools for entrepreneurship : creating an …
,
(pp. 167-182)
.
2016
Persistent link: https://www.econbiz.de/10011413570
Saved in:
55
Applying market research in college admissions
Litten, Larry H.
;
Sullivan, Daniel
;
Bridigan, David L.
-
1983
Persistent link: https://www.econbiz.de/10003044277
Saved in:
56
Empirical evaluation of preference elicitation techniques from marketing and decision analysis
Helm, Roland
;
Manthey, Laura
;
Scholl, Armin
;
Steiner, …
-
2003
Persistent link: https://www.econbiz.de/10001743112
Saved in:
57
Dynamische Einstellungsmessung : eine methodenorientierte Analyse von Einstellungsänderungen mit empirischer Anwendung
Hoch, Daniel
-
2000
Persistent link: https://www.econbiz.de/10001461411
Saved in:
58
The use and misuse of student samples : an empirical investigation of European marketing research
Ashraf, Rohail
;
Merunka, Dwight
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
4
,
pp. 295-308
Persistent link: https://www.econbiz.de/10011695069
Saved in:
59
A Job yet-to-be-done : reinventing how universities define student needs
Gramescu, Lucian
;
Bibu, Nicolea
- In:
Journal of strategic management education : JSME
11
(
2015
),
pp. 35-60
Persistent link: https://www.econbiz.de/10011664921
Saved in:
60
Taxation
students
' perceptions of open-book assessment : a follow-up interactive qualitative analysis
Du Preez, Hanneke
- In:
South African journal of accounting research
29
(
2015
)
1/2
,
pp. 84-99
Persistent link: https://www.econbiz.de/10011688766
Saved in:
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