We model non-binding retail-price recommendations (RPRs) as a communication device facilitating coordination in vertical supply relations. Assuming both repeated vertical trade and asymmetric information about production costs, we show that RPRs may be part of a relational contract,...

This article deals with the links between networks performance and the design of vertical contracts. It provides evidence broadly consistent with the hypothesis that within franchising systems, constraining contracts for the retailers favor a better performance at the network level

This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The...

This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The...

The paper reviews the implications of vertical relationships in the fast moving consumer goods markets. Concentration in retailing has changed the balance of power between large brand manufacturers and retailers, making effective the countervailing power that Galbright pointed out in his 1952...

In this paper, we study the explanatory factors of the commitment in the Corporate Social Responsibility (CSR). The dominant paradigm of Business Case looks for cost/advantage calculus but we firmly criticize this kind of approach. We argue that this analysis forgets the reality of vertical...

This note outlines conditions under which we can identify a vertical supply model of multiple retailers’ and manufacturers’ oligopoly-pricing behavior. This is an important question particularly when the researcher believes, contrary to the traditional assumption followed in the...

The analysis of the allocation of market power between producers and retailers can not be dissociated from possible switch between brands within store or between stores within brand. The product line differentiation between retailers may then be the result from this allocation of market power...

Cet article constitue une synthèse de la littérature traitant des marques de distributeurs (MDD). Dans une première partie, nous faisons l’état des lieux statistiques sur l’importance des MDD. Dans un second temps, nous analysons les raisons ayant poussé les distributeurs à introduire...

This paper explores the effect of bargaining in vertical relationships on the profitability of suppliers' R&D investments. Studies on the relationship between R&D and firm profitability mostly concentrate on the impact of horizontal market structure and neglect vertical interac-tions. Building...