Vural Arslan, Tulin; Senkal Sezer, Filiz; Isigicok, Erkan - In: Young Consumers 11 (2010) 3, pp. 178-188
consumers in Turkey and then to determine the attractiveness factors of malls for this segment from the consumers' perspective … out‐of‐town selected shopping malls in Bursa, Turkey. For a general evaluation of the data, factor analysis is applied. It … consumers in Bursa, Turkey. Study findings, although interesting, are clearly not generalizable to all populations of young …