Daellenbach, Kate; Dalgliesh-Waugh, Ciahn; Smith, Karen A. - In: Journal of Social Marketing 6 (2016) 3, pp. 240-257
Purpose This study aims to better understand the micro–meso–macro perspective in social marketing, through the examination of a transformative, primarily meso-level initiative aimed at developing more resilient communities in the face of disaster. Design/methodology/approach Research was...