Garcia, Mauro N.; Bedinelli Rossi, George; Da Silva, Dirceu - In: Management Research: Journal of the Iberoamerican … 5 (2007) 1, pp. 29-42
This research aims at creating a model that could explain consumers’ value perception of restaurants attended on … perception of consumers who attend restaurants on Sundays. Thus, a balanced Likert‐type scale was generated, with seven levels of … phases: (1) when a group of restaurants is chosen, and (2) the moment when the PRICE variable takes over the role of defining …