This paper aims to examine consumer behaviour towards, and the willingness to adopt, ‘green steel’ in the automotive sector. Semi-structured interviews were held with experts from global, regional and country-specific industry associations and automakers. This paper appraises potential...

U.S. rice industry producers face pressure from consumers, suppliers, and the government to reduce the greenhouse gas (GHG) emissions associated with rice (Oryza sativa L.) production. Arkansas rice cultivar-specific net GHG emissions information allows models of paddy rice emissions. Baseline...

Eco innovations in the climate change realm require pressures and knowledge from outside the firm’s and sector’s boundaries. The role of policies is well known, as a tool that potentially tackles two externalities: innovation and environmental market failures. Sector integration is also...