The evolution of theory of marketing of mutual relations as pre-conditions of expansion of conception of management the chains of deliveries is investigational in conception managements by the chains of demand, which is directed on forming of competitive edges of their participants.

Theoretical positions of construction of strategies of mutual relations are considered in the conditions of forming of chains of deliveries. The models of connections are presented between criteria which determine the choice of strategy relationship in the chains of deliveries.

The article considers main provisions of increase of effectiveness of the process of tourist services by means of attraction of outsourcing. It provides a model of the system of management of such a process, which determines main stages of creation of the biggest consumer value of tourist...