The primary aim of this paper is to critically review the literature that explicitly addressesthe adoption, application and impact of internet technologies, by retailers, for the promotion and sale ofmerchanidise. In particular, this paper seeks to present a holistic and critical review of the...

The much debated relationship marketing paradigm suggests that the marketingstrategy should be framed in terms of the development of long-term and mutually rewardingcustomer relationships, rather than simply focussing upon the promotion and selling ofproducts and services. Moreover, customer...

The factors that influence the ultimate level of success or failure of systems development projects have received considerable attention in the academic literature. However, despite the existence of a ‘best practice’ literature many projects still fail. The record of the National Health...

The return that organizations derive from investments in information systems and technologycontinues to disappoint. While there are many theoretical prescriptions as to how theplanned benefits from an IT project might best be realized, there is very little empiricalevidence, as to whether such...