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Innovationsmarketing

Trommsdorff, Volker; Steinhoff, Fee - 2013 - 2., vollständig überarbeitete Auflage

Persistent link: https://www.econbiz.de/10014005947

Produktivität in der Dienstleistungsentwicklung

Nebe, Andreas; Majus, Joachim; Ganz, Walter - 2013

Persistent link: https://www.econbiz.de/10014006447

Frugal innovation : models, means, methods

Bhatti, Yasser Ahmad - 2018

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based approach to innovation in resource-scarce and complex...

Persistent link: https://www.econbiz.de/10013285264

Kundeneinbindung im Innovationsprozess - Methoden

Knöchel, Meike; North, Klaus - 2018

Persistent link: https://www.econbiz.de/10011774379

Responsible product innovation : putting safety first

Zhu, Andy Yunlong; Zedtwitz, Maximilian von; … - 2018

Persistent link: https://www.econbiz.de/10011778365

Das Design Thinking Toolbook : die besten Werkzeuge & Methoden

Lewrick, Michael (ed.); Link, Patrick (ed.); … - 2020

Persistent link: https://www.econbiz.de/10011792997

Competence management and competitive product development : concept and implications for Practice

Chursin, Alexander; Tyulin, Andrey - 2018

Persistent link: https://www.econbiz.de/10011811583

Innovation and supply chain management : relationship, collaboration and strategies

Moreira, António Carrizo (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011811668

Marketing food brands : private label versus manufacturer brands in the consumer goods industry

Chimhundu, Ranga - 2018

Persistent link: https://www.econbiz.de/10011812938

Denkhaltungen im Design : systembasierte Produktentwicklung am Beispiel eines Schuhkonzeptes

Stammeier, Britta - 2018

Persistent link: https://www.econbiz.de/10011824733

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