The Canadian domestic market is limited, andsoCanada relies heavily upon the exporting of goods to maintainemployment levels and to increase economic growth.To encourage firms toexpand globally, the Canadian federal government established Team Canada Inc.(TCI), a system of government agencies...

Purpose – The purpose of this paper is to assess brand identity, equity and brand management in SMEs. Design/methodology/approach – The methodology is based on the analysis of four site cases of consumer goods SMEs through in‐depth interviews and related documents. Findings – Results...

Small and medium-sized enterprises (SMEs) often have difficulty competing in the global economy unless they collaborate with domestic or foreign partners or with public sector organizations. This book addresses the resource leverage and innovation challenges that increased global trade...

Purpose – The purpose of this paper is to provide comparative data from a two‐country study; specifically, into the internationalisation strategies of Canadian and UK high‐tech small and medium‐sized enterprises. Design/methodology/approach – The methodology employed involves 24...

Purpose – In the past decade, research on rapidly internationalizing firms, commonly referred to as “international new ventures” (INVs), has mainly focused on their inception phase and relatively little is known of what becomes of these firms after this period in respect of their...

Purpose: This paper aims to inform strategies to enhance public procurement opportunities for women-owned small- and medium-sized enterprises (SMEs). To do so, the study examines two research questions: To what extent are women-owned enterprises under-represented among SME suppliers to...