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Recall, Recognition, and the Measurement of Memory for Print Advertisements

Bagozzi, Richard P.; Silk, Alvin J. - In: Marketing Science 2 (1983) 2, pp. 95-134

The recall and recognition of people for 95 print ads were examined with an aim toward investigating memory structure … and decay processes. It was found that recall and recognition do not, by themselves, measure a single underlying memory … state. Rather, memory is multidimensional, and recall and recognition capture only a portion of memory, while at the same …

Persistent link: https://www.econbiz.de/10008788032

ACCOUNTING TREATMENT FOR R&D ACTIVITIES IN ACCORDANCE WITH IFRS AND ROMANIAN LEGISLATION

MIHAI, Iuliana Oana; MIHALCIUC, Camelia; MIHAI, Cosmin - In: The Annals of the "Stefan cel Mare" University of … 11 (2011) 1(13), pp. 226-236

In this paper, we will consider the accounting treatment of research and development expenses as operating expenses or intangible assets. The treatment of R&D activities has been a subject of particular controversy internationally. While there is general (but not universal) agreement that...

Persistent link: https://www.econbiz.de/10010616177

Employee Recognition and Performance: A Field Experiment

Bradler, Christiane; Dur, Robert; Neckermann, Susanne; … - CESifo - 2013

recognition on employee performance. We hired more than 300 employees to work on a three-hour data-entry task. In a random sample … of work groups, workers unexpectedly received recognition after two hours of work. We find that recognition increases … subsequent performance substantially, and particularly so when recognition is exclusively provided to the best performers …

Persistent link: https://www.econbiz.de/10010631773

Role of Currency in the Economy

BARBULESCU, Alina - In: Romanian Statistical Review Supplement 60 (2012) 2, pp. 297-300

The object of transactions on the currency market is currency itself. The link with the other markets is obvious, because money are used to represent incomes, that is the demand and the consumption. Investments and function of the capital market is also explained by the money. Money, monetary...

Persistent link: https://www.econbiz.de/10010596197

Assessment and Recognition of Intellectual Capital - Concrete Implications of the Accounting in the Management of Sustainable Development

LEPADATU, Gheorghe; MICULESCU, Marius - In: Romanian Statistical Review Supplement 60 (2012) 2, pp. 101-106

can be addressed in terms of demand, supply and economic system. Assessment and recognition of intellectual capital is a …

Persistent link: https://www.econbiz.de/10010596258

THE ROLE OF ACCOUNTING AND FISCAL POLICIES IN THE RELATIONS BETWEEN ACCOUNTING AND FISCALITY

CIUCUR, Elena; GURAU, Mariana - In: Business&Leadership 2 (2012) 10, pp. 75-84

The need to compile and approve the accounting policies in applying the accounting regulations is provided by the Order no. 3055/2009 for the approval of the accounting regulations consistent with European directives and applicable from January 1st, 2010. These policies should be developed...

Persistent link: https://www.econbiz.de/10010570150

Writing Sociology at the Beginning of the Twenty-first Century

Graça, João Carlos; Marques, Rafael - Centro de Investigação em Sociologia Económica e das … - 2012

Paul Veyne has suggested in 1971 that Sociology lacked a study object. Three quarters of a century after Durkheim’s Rules, it had yet to discover social types and orders of preponderant facts. At any rate, Veyne claimed, since Sociology or at least sociologists exist, we must conclude that,...

Persistent link: https://www.econbiz.de/10010602011

Memory Strength and Criterion Shift in the False Memory Paradigm: A Learning Case of Hamdard University, Karachi, Pakistan

Naved, Shahid; Ali, Ameer Haider - In: Indus Journal of Management & Social Science (IJMSS) 6 (2012) 1, pp. 9-17

and secondly a test/recognition phase. The scale we introduced to allow participants to assess their own certainty about … the classification of recognition items is more detailed than that used in the Roediger and McDermott study. Our …

Persistent link: https://www.econbiz.de/10010611957

Awards Before and After the Nobel Prize: A Matthew Effect and/or a Ticket to one's own Funeral?

Chan, Ho Fai; Gleeson, Laura; Torgler, Benno - School of Economics and Finance, Business School - 2013

This study explores whether awards breed further awards and what happens after a researcher receives the Nobel Prize. We therefore collected data on all the 1901 to 1980 Nobel laureates in physics, chemistry and medicine or physiology, looking at the number of awards received each year for 50...

Persistent link: https://www.econbiz.de/10010652295

THE ACCOUNTING OF THE ECONOMIC ENTITIES, BETWEEN RIGOURS AND OPTIONS

Iov, Daniela; Mihai, Valia - In: Romanian Economic Business Review 4 (2009) 4, pp. 7-14

This paper is addressing to the issues of the existence of some options in choosing accounting policies and techniques. We proposed ourselves to establish to what extent the choices made in meeting the financial accounting function of the enterprise are free and how the options of those who...

Persistent link: https://www.econbiz.de/10008835118