In today's highly competitive markets, business managers are always looking for new ways to increase awareness of their products and promote their brands. As such, they use a variety of marketing strategies to attract more customers. This study was implemented using a qualitative research method...

Sales tax is generally not included in the advertised price quoted to consumers in the United States. In contrast, value added taxes (VAT) are embedded into the price in most other countries. This article investigates how the two different pricing structures and consumers' decision-making...

To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...

The vital moment for most, if not all marketers, is when the consumers decide on whether or not the particular product or service would be paid for. That indicates whether the intended marketing strategies have been wise, insightful, and effective, or otherwise poorly done and have lost the...

The vital moment for most, if not all marketers, is when the consumers decide on whether or not the particular product or service would be paid for. That indicates whether the intended marketing strategies have been wise, insightful, and effective, or otherwise poorly done and have lost the...

Building a circular economy in Romania has raised several challenges, specifically referring to the management of electronic waste. Although Romania has made significant progress in the collection, recycling, and recovery of large waste, little attention has been paid to recycling small...

Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context and phantom theory. We further analyze the relevance of promotions, for...