We propose a structural model to study the effect of online product reviews on consumer purchases of experiential products. Such purchases are characterized by limited repeat purchase behavior of the same product item (such as a book title) but significant past usage experience with other...

This article quantifies the impact of retailer generated content, such as information, comparisons, and reviews, which may not be helpful to the consumer. The article uses 42,636 reviews spanning 44 products that offer different combinations of the three-aforementioned retailer generated content...

Under the background of leap-forward development for the internet, e-commerce has played an important role in people's daily life, but huge data sizes have also brought problems, such as information overload which can be solved by using a recommendation system effectively. However, with the...

In this dissertation, I study three resource allocation problems. In the first study, I present joint work with Yan Chen, Thomas Finholt, and Kan Takeuchi on a laboratory study evaluating three different package auction mechanisms for allocating access to large scientific equipments. I found...

We study the impact of expert reviews on the demand for HIV treatments. A novel feature of our study is that we observe two reviews for each HIV drug and focus attention on consumer responses when experts disagree. Reviews are provided by both a doctor and an activist in the HIV lifestyle...