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impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the … moderating effects of commitment and customer orientation on the relationship between personal values and employee creativity … drivers of the creativity of frontline employees. In addition, the paper also detected some moderating and mediating effects …
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Using experiments, this research examines the effects of individualism–collectivism (I–C) on creative performance in solitary and group brainstorming contexts. Affirming the individualistic and collectivistic character of the Canadian and Taiwanese samples, the quantity of ideas generated...
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