Sousa, Carlos M.P.; Coelho, Filipe - In: European Journal of Marketing 45 (2011) 7/8, pp. 1029-1050
impact on employee creativity. Specifically, the paper proposes a framework that argues that creativity is a function of the … moderating effects of commitment and customer orientation on the relationship between personal values and employee creativity … drivers of the creativity of frontline employees. In addition, the paper also detected some moderating and mediating effects …
