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Gil Saura, Irene
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
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European Journal of Marketing
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International journal of hospitality management
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Cogent business & management
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SpringerLink / Bücher
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Marketing Science
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European journal of marketing : EJM
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Strategic Direction
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The journal of services marketing
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Tourism management : research, policies, practice
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Cogent Business & Management
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Journal of Business Research
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Marketing Intelligence & Planning
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Symphonya. Emerging Issues in Management
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The journal of product & brand management
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International Journal of Bank Marketing
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The service industries journal
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Marketing intelligence & planning
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Journal of Business & Industrial Marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International Journal of Retail & Distribution Management
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Journal of marketing
14
Journal of strategic marketing
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The journal of business & industrial marketing
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Asia Pacific Journal of Marketing and Logistics
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Economics Papers from University Paris Dauphine
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business ethics : JOBE
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MPRA Paper
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Ovidius University Annals, Economic Sciences Series
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Services marketing quarterly
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Contemporary Hospitality Management
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161
Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.
;
Pracejus, John W.
- In:
Journal of business research : JBR
116
(
2020
),
pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
Saved in:
162
Supply chain configurations : a model to evaluate performance in customised productions
Macchion, Laura
;
Fornasiero, Rosanna
;
Vinelli, Andrea
- In:
International journal of production research
55
(
2017
)
5/6
,
pp. 1386-1399
Persistent link: https://www.econbiz.de/10011628173
Saved in:
163
Customer interface in spiritual tourism via "synaptic CRM gap" : an integrative technology-based conceptual model for relationship marketing
Kaur, Gunjeet
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011633662
Saved in:
164
Relationship-specific investments and intellectual property rights enforcement with heterogeneous suppliers
Naghavi, Alireza
;
Peng, Shin Kun
;
Tsai, Yingyi
-
2015
Persistent link: https://www.econbiz.de/10011642379
Saved in:
165
Integration of standardization and
customization
: impact on service quality, customer satisfaction, and
loyalty
Leila Agha Kasiri
;
Cheng, Kenny Teoh Guan
;
Sambasivan, …
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 91-97
Persistent link: https://www.econbiz.de/10011645130
Saved in:
166
Premium store brand : product development collaboration between retailers and national brand manufacturers
Hara, Reiya
;
Matsubayashi, Nobuo
- In:
International journal of production economics
185
(
2017
),
pp. 128-138
Persistent link: https://www.econbiz.de/10011653879
Saved in:
167
Customizing business-to-business (B2B) professional services : the role of intellectual capital and internal social capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of business research : JBR
74
(
2017
),
pp. 38-46
Persistent link: https://www.econbiz.de/10011675386
Saved in:
168
Fulfil customer order process :
customization
of commercial aircraft
Oehme, Gabriel
- In:
Supply chain integration challenges in commercial …
,
(pp. 91-104)
.
2017
Persistent link: https://www.econbiz.de/10011591096
Saved in:
169
Measuring what matters : standardized versus customizable impact measurement tools
Tharani, Adele
- In:
Business and the sustainable development goals : …
,
(pp. 75-93)
.
2019
Persistent link: https://www.econbiz.de/10012028366
Saved in:
170
Perceived assortment and consideration of customized products
Godek, John
;
Eveland, Vicki
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011962058
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