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A space of one's own : spatial and identity liminality in an online community of mothers

Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1260-1283

Persistent link: https://www.econbiz.de/10011585306

Little emperors in the UK : acculturation and food over time

Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of business research : JBR 66 (2013) 8, pp. 968-974

Persistent link: https://www.econbiz.de/10009755389

Little Emperors in the UK: Acculturation and food over time

Cappellini, Benedetta; Yen, Dorothy Ai-wan - In: Journal of business research : JBR 66 (2013) 8, pp. 968-974

Persistent link: https://www.econbiz.de/10010119570

The sacrifice of re-use : the travels of leftovers and family relations

Cappellini, Benedetta - In: Journal of consumer behaviour : an international … 8 (2009) 6, pp. 365-375

Persistent link: https://www.econbiz.de/10003921569

The Chinese notion of guanxi

Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011

Persistent link: https://www.econbiz.de/10008987127

An exploratory examination of the influence of national culture on cross national diffusion : a case study on the MENA region

AlMutairi, Shihanah; Yen, Dorothy - In: Cogent business & management 9 (2022) 1, pp. 1-25

The purpose of this paper is to determine whether country-specific variables can explain differences in diffusion patterns observed across countries from the MENA region. Specifically, we examine the relationship of several indicators on innovation and imitation levels pertaining to seven Arab...

Persistent link: https://www.econbiz.de/10014420343

Rethinking guanxi and performance : understanding the dark side of Sino-U.S. business relationships

Abosag, Ibrahim; Yen, Dorothy Ai-wan; Barnes, Bradley R.; … - In: International business review : the official journal of … 30 (2021) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10012595814

Localization in China : how guanxi moderates Sino-US business relationships

Yen, Dorothy Ai-wan; Abosag, Ibrahim - In: Journal of business research : JBR 69 (2016) 12, pp. 5742-5734

Persistent link: https://www.econbiz.de/10011597472

Guest editorial: understanding prosumer behavior in the platform ecosystem

Wang, Cheng Lu; Yen, Dorothy - In: European journal of marketing 56 (2022) 10, pp. 2589-2593

Persistent link: https://www.econbiz.de/10013457377

Power negotiation on the tango dancefloor : the adoption of AI in B2B marketing

Keegan, Brendan James; Canhoto, Ana Isabel Domingos; … - In: Industrial marketing management : the international … 100 (2022), pp. 36-48

Persistent link: https://www.econbiz.de/10013206403