Showing 65,401 - 65,410 of 67,633
Purpose – The purpose of this paper is to test a model of cooperation between internationalising businesses and local and host country governments in the context of Australian companies internationalising to China. Design/methodology/approach – The paper presents a model for the political...
Persistent link: https://www.econbiz.de/10014847529
Previous research in the area, predominantly conducted in North America with Hispanics or French Canadians, has provided two alternative models of acculturation. This study examines empirically whether the assimilation model of acculturation is more valid than the “unique behavior”’ model...
Persistent link: https://www.econbiz.de/10014848260
Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years … specifically in the area of advertising in Australia. The findings indicate that complainants are significantly different from the …
Persistent link: https://www.econbiz.de/10014848291
Purpose – The senior market is becoming more attractive as older consumers come to comprise a greater proportion of the population and control a greater proportion of national assets. The purpose of this study was to examine older shoppers' experiences in Australian supermarkets to identify...
Persistent link: https://www.econbiz.de/10014848484
Perth, Western Australia. The total usable response rate was 38.7 per cent. Findings – The results indicated that country of …
Persistent link: https://www.econbiz.de/10014848509
” approach applied by Volvo in Australia should be seen as a process. It is dependent upon the outcome of a series of cause and …
Persistent link: https://www.econbiz.de/10014848564
Purpose – Many service organisations seek to grow by selling additional different products to their existing customers. Many managers are evaluated on the level of customer loyalty in terms of cross‐product holdings – for example, the average number of bank products or insurance policies...
Persistent link: https://www.econbiz.de/10014848567
285 consumers of an automobile manufacturer in Australia. Cronbach alpha and Structural Equation Modelling were used to …
Persistent link: https://www.econbiz.de/10014848625
Purpose – Consensus is emerging that companies should be socially responsible although the nature and degree of responsibility continues to be the source of debate. This continued debate allows the buck to be passed. The paper aims to propose a shift in view from corporate social...
Persistent link: https://www.econbiz.de/10014848667
/methodology/approach – Information was obtained from a random sample of 150 visitors to ten wineries in the Yarra Valley wine region in Australia. Data …
Persistent link: https://www.econbiz.de/10014848855