We consider a retailer's decision of developing a store brand (SB) version of a national brand (NB) and the role that its positioning strategy plays in appropriating the supply chain profit. Since the business of the retailer can be regarded as selling to NB manufacturers the shelf space at its...

For many products such as cars, electronic appliances and furniture, the price that a customer pays is negotiated from the posted price. In such transactions, negotiation plays an important role in determining whether a customer purchases, and if so, at what price. A retailer may adopt...

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly allow price negotiation when some haggle-prone customers ask for a bargain. At these retailers, the posted price, which itself is subject to dynamic adjustments in response to...