Hua, Guowei; Wang, Shouyang; Cheng, T.C.E. - In: European Journal of Operational Research 205 (2010) 1, pp. 113-126
Manufacturers today are increasingly adopting a dual channel to sell their products, i.e., the traditional retail channel and an online direct channel. Empirical studies have shown that service quality (we focus on the delivery lead time of the direct channel) even goes beyond product price as...