Akamavi, Raphaël K.; McKevitt, Andrew; Boateng, Agyenim - In: Marketing Intelligence & Planning 22 (2004) 4, pp. 455-471
Very little is known about the business environment in the countries of l'Afrique Occidentale Française (or francophone), the French‐speaking countries of West Africa, here referred to as francophone West Africa (FWA). Yet chief executive officers and corporate managers are under increasing...