Purpose – The purpose of this research is to explore country of origin (COO) effects among Pakistani elite consumers and to use that knowledge as an intelligence base for SMEs considering entry into Pakistan. Design/methodology/approach – The literature concerning COO effects is presented...

Purpose – The purpose of this paper is to identify key barriers to internationalisation in emerging markets (EMs) for professional service firms (PSFs) from developed markets and to explain how PSFs use social networks to participate within EMs of Asia and overcome these barriers. The paper...

Purpose – The present study is specifically designed to accomplish two objectives: to validate the SERV*OR scale in an emerging oriental market; and to test empirically the effect of service orientation on front-line employees ' service performance in various service skill areas....

Purpose – The purpose of this paper is to develop and test propositions on location and entry mode decision making by foreign direct investors in the Middle East region. Design/methodology/approach – Case study approach, based on in‐depth interviews with decision makers of multinational...

Dynamic capabilities analyze the sources and methods of better performance and wealth creation and capture by firms operating in environments of rapid technological changes. Based on this, The objective of this research was to analyze the relationship between absorptive, adaptive, and innovation...

Emerging Information Technology explores cutting-edge research on emerging information technologies and their specific relevance for professionals in the business world. Kenneth E Kendall bridges the gap between the emergence of information technology, and its application and relevance for...

Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and...

Worldwide economic crisis that effects all major economies is rare. In the past, severe economic crises were usually contained within a country or a region. With the beginning of the financial and economic crisis in the United States and the rapid financial contagion of developed and developing...