Expert systems are computer programs which can emulate certain functions of human expertise. They are now used in many areas of business. In the last five years or so a number of software packages have become available, called “shells”, which offer the prospect of users building their own...

Expert systems have become the more acceptable face of the much mooted “artificial intelligence” of the 1980s. A survey of UK organizations was undertaken in order to determine the usage rate and the main applications of expert systems. The responses indicate that very little use is being...

Expert systems are frequently mentioned in business circles these days. They have the potential to assist greatly in the dissemination of scarce or complex expertise. But although they can be immensely valuable if properly understood, developed and used, they can also be a waste of resources....

Explores the application of expert systems in the field of services marketing. Describes the basics of the technology along with several hypothetical systems. Concludes with a brief examination of costs versus benefits, system design and implementation issues, together with the potential for...

Expert systems seek to solve problems by using a computer to apply reasoning methodologies to knowledge in a specific domain in order to render advice or recommendations, much like a human expert. Presents a methodology which uses the behavioral rules of multiple expert salespeople to develop a...

Intro -- Contents -- Preface -- Acknowledgments -- I - Overview and Background -- 1 - Why Organizations Don't ''Know What They Know'': Cognitive and Motivational Factors Affecting the Transfer of Expertise -- 2 - A Critical Evaluation of Knowledge Management Practices -- 3 - Coming to the...