Purpose:The aim of this paper is to highlight the importance of focusing on customer loyalty on exaple of Polish sport organisations which neglect this area in their marketing strategies. For members of sport organisations who provide a balanced healthy lifestyle or fans and supporters who are a...

The main purpose of this paper is to present the role that sport recreation may play and plays in consumer’s lives and how it enriches the Quality of Life. Both sport organisations and governments (also EU) promote healthy life style, nowadays, in which an important part the sport plays. An...

This paper is a description and analysis of found conceptualizations of tacit knowledge in the knowledge management (KM) literature. The essay’s argument is that there are several different ways of framing or understanding the nature, conceptualizations, of tacit knowledge. Because tacit...

Academics and practitioners working in the field of knowledge management (KM) have reached a consensus that knowledge is valuable and can benefit to organizations’ long-term development and competiveness. However, to believe knowledge is valuable that is no longer to satisfy the expectations...

A significant part of the research focuses on measuring competencies among HR functions. The value of appointing the appropriate person to different positions is increasing as the business competition is intensifying. On the one hand, some studies clarify the adequate methods to assess the...

The quality is one of the sources of competitive advantage in today's business. Quality in aviation is linked to the wider security. Actions for improvement of manufactured products or the provision of services should be systematic. This article presents the issues of the quality management...

The following paper introduces the theoretical background and the industry-case of a PhD research. The research aims to analyze the interorganizational learning that occurs among companies of the Brazilian bioethanol chain, focusing on the transference of the Brazilian bioethanol flex-fuel cars...

The role of human capital in generating development processes has grown with the increased importance of knowledge in specific economic processes. One of the major carrier of knowledge resources is a human, as only humans having access to information and data are able to process and interpret...

Over the past decade the Internet has changed our today’s society more than any other medium since the invention of television. The recent evolvement of the Internet as a new major distribution channel has obtained much attention, as the online channel calls the viability of traditional...

Culture plays a significant role as a resource in the development and maintaining of national and religious identity, and the cultural diversity, which is sought and appreciated by many tourists. Cultural tourism may be viewed as a symbiosis between two elements – culture and tourism. That is...