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Marketing education and patriarchal acculturation : the rhetorical work of women's advertising clubs, 1926-1940
Wills, Jeanie - In: The Routledge companion to marketing and feminism, (pp. 59-71). 2022
Persistent link: https://www.econbiz.de/10014474311
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Gender transformative advertising pedagogy : promoting gender justice through marketing education
Gurrieri, Lauren; Finn, Fiona - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 1/2, pp. 108-133
Persistent link: https://www.econbiz.de/10014305505
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Novels and novelty in trend research : using novels to perceive weak signals and transfer frames of reference
Schwarz, Jan Oliver; Kroehl, Rixa Regina; Gracht, Heiko … - In: Technological forecasting & social change : an … 84 (2014), pp. 66-73
Persistent link: https://www.econbiz.de/10010405512
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"You have to choose a novel" : the biopolitics of critical management education
Śliwa, Martyna; Sørensen, Bent Meier; Cairns, George - In: Management learning : the journal for managerial and … 46 (2015) 3, pp. 243-259
Persistent link: https://www.econbiz.de/10011402887
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Sensemaking in crisis situations : drawing insights from epic war novels
Kalkman, Jori Pascal - In: European management journal 38 (2020) 5, pp. 698-707
Persistent link: https://www.econbiz.de/10012432771
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Kakkanadan: the Oracle of Strength in Malayalam
George, Alex - eSocialSciences - 2011
Born on 23rd April, 1935, Kakkanadan, a Malayalam language short story writer and novelist from Kerala state, South India passed away on 19th October 2011. He is often credited with laying the foundation of modernism in Malayalam literature. He is a recipient of Kendra Sahithya Academy Award.
Persistent link: https://www.econbiz.de/10009350541
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The accountant's social background and stereotype in popular culture: The novels of Alexander Clark Smith
Evans, Lisa; Fraser, Ian - In: Accounting, Auditing & Accountability Journal 25 (2012) August, pp. 964-1000
as portrayed in popular fiction. Design/methodology/approach – The detective novels of the Scottish chartered accountant … representations of the accountant. Findings – The novels contribute to our understanding of the construction of accounting stereotypes … social origins of Scottish chartered accountancy during the first half of the twentieth century. Further, Smith's novels are …
Persistent link: https://www.econbiz.de/10010592216
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Distant readings: anthropology of organizations through novels
Czarniawska, Barbara - In: Journal of Organizational Change Management 22 (2009) 4, pp. 357-372
anthropologies of organization through “distant reading” of novels. Design/methodology/approach – The paper uses insights from … literary theory, notably Iser and Moretti, to discuss the benefits of “distant readings” of novels for scholars and students … organizations to consider novels as sources in historical anthropology; can enable an exploration of the theories embedded in the …
Persistent link: https://www.econbiz.de/10014891166
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The accountant's social background and stereotype in popular culture
Evans, Lisa; Fraser, Ian - In: Accounting, Auditing & Accountability Journal 25 (2012) 6, pp. 964-1000
as portrayed in popular fiction. Design/methodology/approach – The detective novels of the Scottish chartered accountant … representations of the accountant. Findings – The novels contribute to our understanding of the construction of accounting stereotypes … social origins of Scottish chartered accountancy during the first half of the twentieth century. Further, Smith's novels are …
Persistent link: https://www.econbiz.de/10014641380
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A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)
Ahmed, Hussein Moselhy Sayed - In: International Journal of Marketing and Sales Education … 1 (2018) 1, pp. 20-30
The purpose of this article is to illustrate the advantages of intelligent software agent technologies in order to facilitate the location and customization of appropriate marketing education resources, as well as to foster collaboration between individuals within digital environments. In order...
Persistent link: https://www.econbiz.de/10012046667