brand equity grounded in economic theory. Using the Euler equations from the firm's maximization problem I derive closed … advertising expenditures which standard asset pricing models cannot. The estimation results also show that brand equity accounts …

equity. The moderating role of the customer relationship is also analyzed. The purpose of this research was to find out the … types of content that can increase engagement and customer equity and what is the role of customer relationships in … engagement and equity on social media. Good content must also contain several elements of entertainment that make customers want …

margin improvements are related to increased focus on improving earnings in the short-term …

The paper investigates whether equity markets incorporate the value of an important category of intangible assets …