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Bridging the Culture Chasm : Ensuring that Consumers are Healthy, Wealthy and Wise

Briley, Donnel A. - 2006

The paper pulls together streams of culture-related research found in information processing and behavioral decision theory literatures, and complements them with a focus on motivations and goals. We propose a framework that suggests that (a) the treatment of culture is useful when it...

Persistent link: https://www.econbiz.de/10012783289

The Truth in Domain Names Act of 2003 and a Preventative Measure to Combat Typosquatting

Clark, Christopher G. - 2006

This Note analyzes the Truth in Truth in Domain Names Act of 2003, the first piece of legislation to criminalize the registration of a misleading Internet domain name with the intent to deceive a person into viewing obscenity, and the first case successfully prosecuted under the Act, United...

Persistent link: https://www.econbiz.de/10012783718

Analysis of the Effect of Digital Word of Mouth (WOM) Marketing to Customer Purchase Decision

Bayunitri, Bunga Indah - 2017

Objective – The study aims to explore the effect of digital Word of Mouth (WOM) marketing on customer purchase decision.Methodology/Technique – Types of research are a descriptive analysis and causal also measuring a conclusion by using a regression analysis and for hypothesis testing using...

Persistent link: https://www.econbiz.de/10012951028

FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember

Hariyana, Nanik - 2017

Objective – The purpose of this study to determine Endorsers of FMCG effect on Buying Decision and Brand Loyalty in Society in Korwil Jember. Phenomena of this study is the purchasing power of people in the district of Korwil Jember decisions. The purchase and brand loyalty FMCG products with...

Persistent link: https://www.econbiz.de/10012951034

Protecting Consumers in Privacy and Data Security : A Perspective of Information Economics

Jin, Ginger Zhe - 2017

Persistent link: https://www.econbiz.de/10012951514

Utilizing City Festival as an Event Marketing for Creative Industry Product (Case Study of Jember Fashion Carnaval)

Farida, Lilik - 2017

Objective – This study discusses the role of tourism event marketing in promoting creative industry products in a city by taking a case study in Jember district. Jember has third largest fashion carnival in the world named Jember Fashion Carnaval (JFC) which is held annually. JFC is capable of...

Persistent link: https://www.econbiz.de/10012951666

The Effectiveness of Information Architecture Design Towards Brand Equity

Bayunitri, Bunga Indah - 2017

Objective – The paper aims to investigate the effectiveness of information architecture design towards brand equity in … research indicated that information architecture design is effective and also has a significant influenced on brand equity …, and Growth.Novelty – The study suggests that brand equity is influenced by the effectiveness of the design information …

Persistent link: https://www.econbiz.de/10012951674

Factors Influencing Consumers’ Preference for Private Label Brands (PLBs) of Organized Retail in South Rajasthan - An Empirical Study

Vyas, Rahul - 2017

This research was conducted in Three Districts of South Rajasthan (Udaipur, Chittorgarh and Pali) and explores the reasons behind the preference of purchasing Private label brands (PLBs) from an organized retail chain store by consumers. Participants indicated that their decision to purchase...

Persistent link: https://www.econbiz.de/10012952617

Investigation of Consumer’s Food Related Lifestyles Profiles According to Personality

Başak, Burçak - 2017

The aim of this study is to determine food related lifestyles profiles in terms of personality traits of consumers. The sample of this study is selected by convenience sampling method and consists of 281 consumers. Online survey method is used to gather the research data. According to the...

Persistent link: https://www.econbiz.de/10012952812

Measurement of Relation between Consumer Decision Making Styles and Voluntary Simplicity Life Style

Başak, Burçak - 2017

Consumer decision making style is defined as the cognitive tendency which characterizes the decision making attitude of the consumer. Consumer styles inventory contains the following dimensions:1. Perfectionism-high quality orientation,2. Brand orientation,3. Novelty-fashion orientation,4....

Persistent link: https://www.econbiz.de/10012952820