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companies, using the agribusiness sector as a case study due its economic and social importance in Latin America. Design … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … their determinants using logistic regressions on other types of innovations in the agribusiness sector. Findings There are …
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Purpose – The purpose of this paper is to discuss the evolution of the food traceability system in China, examine factors that affect consumers' perception of a food traceability system, and determine their willingness to pay for having the system. Design/methodology/approach – Beijing, one...
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