Geldes, Cristian; Felzensztein, Christian - In: Academia Revista Latinoamericana de Administración 26 (2013) 1, pp. 108-138
companies, using the agribusiness sector as a case study due its economic and social importance in Latin America. Design … determinants of innovation in marketing, first among the agribusiness sector and other sectors of the economy, and then comparing … their determinants using logistic regressions on other types of innovations in the agribusiness sector. Findings There are …