The purpose of this study is to examine the potential of food waste reduction through the green purchasing in Japanese consumers’ tofu purchasing decisions. Tofu is indispensable ingredient in Japanese cooking. But, huge amounts of food waste are produced during the paper production process....

The purpose of this study is to examine the importance of the price, freshness, use of the HACCP label, and use of the Eco label (the latent attribute of the milk produced from the raw milk of dairy farms that comply with The Law, which protects the environment by legally enforcing manure...

Subjective perceptions about a product affect consumer choice. Accordingly, acquiring the underlying demand characteristics that consumers find desirable is vital for firms planning future marketing strategies. However, the extent to which product-specific perceptions affect consumer choice is...