Genetically Modified Organisms (GMOs) invoke emotions ranging from outright refusal to lukewarm acceptance within and across nations. In order to gauge the perception of and attitude toward GMOs in the US, a random sample of 1,201 adults was interviewed using Computer-Assisted Telephone...

Lentils have been a part of the human diet for ages, especially in the developing countries, as a source of protein, vitamins and minerals. Understanding and identifying consumers who care about the country-of-origin of these lentils are important in strategic lentil marketing. Thus, the present...

Direct market retailers were surveyed to evaluate their participation and opinions of the Jersey Fresh state marketing program. Other states interested in establishing a similar marketing program could target retailers who are most likely to participate in such a program. Specifically, the study...