Purpose: The purpose of this study is to investigate how the implementation of digital interfaces into service encounters is transforming demands toward frontline service employees. In addition to having the potential to enhance employee–customer interactions, changes related to new...

Purpose: An increasing number of retailers is trying to stimulate customers by embedding augmented reality (AR) features such as video try-on into the online shopping experience. As such AR-based online services require customers to actively participate in the service provision, this paper aims...

Internal innovation contests are the most frequently realized practical approach to capturing organization-wide creativity. Here, important business challenges are digitally broadcasted to a large group of potential volunteers within the firm regardless of their position. Innovation theory...

Purpose: Service providers leverage their corporate reputation management efforts to increase revenues by shaping customer attitudes and behaviours, yet the effects on customer innovation adoption and customer value remain unclear. In an extended conceptualisation of customer-based corporate...

Purpose: Frontline service employees’ (FLEs) positive personality traits enhance service experiences, for both employee and customer outcomes. Yet, limited research addresses negative personality traits. Drawing on the emotion regulation framework, the purpose of this paper is to propose a...

Neue Technologien und Innovationen stellen heutzutage wichtige Schlüsselelemente derWachstums‐ und Erfolgssicherung von Unternehmen dar. Durch einen in Geschwindigkeitund Intensität immer schneller zunehmenden Wettbewerb nehmen Innovationen eine immerzentralere Rolle im Praxisalltag von...