We already live in a world of digital empowered intelligent customers, of digital products, of digital business operations and digital competitors. The fierce competition forces firms to exploit digital technologies, to have profound knowledge, to focus on market imperatives and to demonstrate a...

In the era of the Chief Executive Customer, marketers are faced with various challenges which lead them to position digital customer engagement as a top strategic priority, by taking advantage globally of digital t echnology. Companies are now trying to better use the digital self by servicing...

Newspapers are increasingly reliant on subscription revenue as advertising spend shifts to online platforms. Many newspapers have implemented paywalls in an attempt to boost subscription revenue. We study whether and how paywalls can help newspapers boost revenue by retaining existing...

Artikeldetailseiten von Onlineshops bieten die Möglichkeit zur Steigerung der Kundenzufriedenheit. Um zu analysieren mit welchen Features dies erreicht wird, kann die Kano-Methode eingesetzt werden. Durch diese kundenorientierte Untersuchungsmethode können zielgruppen-spezifische...

Artikeldetailseiten von Onlineshops bieten die Möglichkeit zur Steigerung der Kundenzufriedenheit. Um zu analysieren mit welchen Features dies erreicht wird, kann die Kano-Methode eingesetzt werden. Durch diese kundenorientierte Untersuchungsmethode können zielgruppen-spezifische...

Internet usage is growing rapidly among the world. Furthermore, Internet usage is widely accepted among EU countries' citizens. In this paper intend is to research to what extent Internet sales by individuals is influenced by the barriers people perceive to buying/ordering over the Internet,...

In this paper, we analyse the results of a detailed survey of the privacy policies, and data protection terms more broadly, of 40 major cloud computing services, including Amazon Web Services, Google Cloud, and Microsoft Azure. We review terms relating to controller and processor designations;...

Effective protection of individuals under the EU’s General Data Protection Regulation (‘GDPR’) depends mainly on the ‘accountability’ of one or more persons, usually organizations, for ensuring compliance with relevant obligations. As we will see, identifying the ‘controllers’,...

In this paper we explore the rights that individuals have under the EU’s General Data Protection Regulation (‘GDPR’) when their data are processed in clouds, and the remedies that might be available to them if those rights are breached. The complex nature of cloud ecosystems can make it...

Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing insurance and connected financial services through digital solutions. In this paper the impact of IT usage and digitalization on insurance...