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The impressive growth of online shopping has had a significant impact on firms’ strategies and customer behavior, bringing to the fore new forms of trademark exploitation that may affect competition. A prominent role is played by keyword advertising services provided by internet search...
Persistent link: https://www.econbiz.de/10014032363
We investigate the generalized second price auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied in...
Persistent link: https://www.econbiz.de/10014027387
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing behavior. We collaborate...
Persistent link: https://www.econbiz.de/10014486191
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011825107
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10012921888
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10012923699
Are there economies of scale to data in internet search? This paper is first to use real search engine query logs to empirically investigate how data drives the quality of internet search results. We find evidence that the quality of search results improve with more data on previous searches....
Persistent link: https://www.econbiz.de/10011815115
In the actual context of developing digital services, the promotion of a system that manages multiple e-commerce sites can be extremely valuable in increasing the economic effects for the companies. This paper presents the current stage of the experimental system design and implementation, an...
Persistent link: https://www.econbiz.de/10008692143
In this paper, we report the results of a detailed survey of the standard contracts for 40 major cloud computing services, including Amazon Web Services, Google Cloud, and Microsoft Azure. We cover a broad range of contractual issues, including clauses dealing with choice of law, termination,...
Persistent link: https://www.econbiz.de/10013229186
L’avènement du numérique, qui change notre rapport à l’information et à la connaissance, bouleverse nos modes de collaboration et nos modèles économiques.
Persistent link: https://www.econbiz.de/10011199620