Fuentes‐Henríquez, Fernando; Del Sol, Patricio - In: Journal of Organizational Change Management 25 (2012) 1, pp. 163-185
Purpose – The purpose of this study is to attempt to analyze how the distance of analogies used during the strategy …'s distance. Firms implement incremental changes when top managers use either short‐ or long‐distance analogies within the … strategic formulation process, whereas radical changes are implemented when top managers apply medium‐distance analogies …