Showing 1 - 10 of 15,891
Cette étude traite de l'impact du niveau de complexité du packaging sur la perception des produits dans le domaine de l'agroalimentaire. Une étude expérimentale between subject menée auprès de 141 individus en manipulant le niveau de simplicité d'un packaging et l'apposition d'une...
Persistent link: https://www.econbiz.de/10010774290
In an increasingly competitive world, advertising strategies rely more and more on sensory marketing in order the message to be received by the target. Our paper focuses on the visual and tactile impact following exposition to advertising with embossed design. An experiment combining qualitative...
Persistent link: https://www.econbiz.de/10010898915
Persistent link: https://www.econbiz.de/10012581855
Persistent link: https://www.econbiz.de/10012024156
Persistent link: https://www.econbiz.de/10014338303
Persistent link: https://www.econbiz.de/10000452851
Persistent link: https://www.econbiz.de/10000371082
Persistent link: https://www.econbiz.de/10000366719
Persistent link: https://www.econbiz.de/10000312869
Persistent link: https://www.econbiz.de/10000312956