Barnes, Nora Ganim; Mattson, Eric; Marušić, Mira - In: Tržište/Market 20 (2008) 1, pp. 37-47
As a great challenge in communications, social media are widely accepted among the general population. Being very flexible and adaptable, they offer an opportunity of active participation to users, thus representing a public forum. This study presents the results of social media acceptance in...