Harris, Lloyd C.; Goode, Mark M.H. - In: Journal of Services Marketing 24 (2010) 3, pp. 230-243
Purpose – The purpose of this paper is to present and discuss a conceptual model of purchase intentions, trust, and e … comprises three dimensions and 52 items while relationships between the dimensions of e‐servicescape, trust, and purchase …‐servicescape. Second, a contribution is made through the finding that trust constitutes a key variable during online exchange. Third, we …