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THE BRAND IMAGE OF A SMALL ISLAND DESTINATION: THE CASE OF MAURITIUS

Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha - In: Global Journal of Business Research 6 (2012) 1, pp. 55-64

It is acknowledged that brand image has an impact on the behavior of individuals. It influences the touristsâ€™ pre-purchase decision-making behavior where destinations with stronger images are more likely to be selected. Brand image also influences post-purchase decision-making including...

Persistent link: https://www.econbiz.de/10011205776

TOURIST SATISFACTION WITH MAURITIUS AS A HOLIDAY DESTINATION

Naidoo, Perunjodi; Ramseook-Munhurrun, Prabha; … - In: Global Journal of Business Research 4 (2010) 2, pp. 113-123

, tourist satisfaction is one of the most investigated topics in the field of tourism due to its role in the survival of a …

Persistent link: https://www.econbiz.de/10011205837

The Marketing Environment in Tourism

Silvia, Muhcina - In: Ovidius University Annals, Economic Sciences Series X (2010) 2, pp. 525-528

internal and external marketing environment are very important for the activity of tourism firms, because these organizations …

Persistent link: https://www.econbiz.de/10010632052

Marketing Strategies in Tourism

Doina, Cristea - In: Ovidius University Annals, Economic Sciences Series XI (2011) 1, pp. 472-477

The determining element in developing the Romanian tourism is represented by the definition of a realistic conception … the foreign tourists as well as the local ones. In Romania, tourism is also considered an export industry, generating … exchanges and creating jobs. The tourism industry is quite different from other export industries through the fact that the …

Persistent link: https://www.econbiz.de/10010632478

Research of the Training Needs and Requirements for the Competences and Skills in Tourism in the Counties of Braila and Constanta

Enache, Elena; Ciorãºteanu, Gianina; Morozan, Cristian - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 921-926

The tourism activity is considered by most economists, and not only, as an activity that can contribute to the … development and prosperity of the areas with tourism potential. To make the most of the opportunities offered by tourism, it is …

Persistent link: https://www.econbiz.de/10010632719

The tourist loyalty index : a new indicator for measuring tourist destination loyalty?

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of innovation & knowledge : JIK 4 (2019) 2, pp. 71-77

The measurement of loyalty is a topic of great interest for the marketing academic literature. The relation that loyalty has with the results of organizations has been tested by numerous studies and the search to retain profitable customers has become a maxim in firm management. Tourist...

Persistent link: https://www.econbiz.de/10012016746

Ambiguity aversion and the power of established brands

Muthukrishnan, A. V.; Wathieu, Luc - 2007

This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...

Persistent link: https://www.econbiz.de/10010357571

Analyzing consumer behavior in online group buying in Bosnia and Herzegovina

Selimovic, Lejla; Pestek, Almir - In: UTMS journal of economics / University of Tourism and … 5 (2014) 1, pp. 41-52

Online buying is one of the most popular activities on the Internet, and within that group buying is one of the activities in the trend as a popular form of electronic commerce. Group buying is a worldwide phenomenon, and more recently very popular form of doing business on the local market. But...

Persistent link: https://www.econbiz.de/10010439217

Power asymmetry and value creation in B2C relationship networks

Wieczerzycki, Marcin - In: International journal of management and economics 57 (2021) 2, pp. 161-176

The purpose of this paper is to explore the problem of power distribution within networks of relationships between companies and consumers (business-to-consumer (B2C) networks) and to examine the ways in which value is created and captured in such structures. To this end, we applied the network...

Persistent link: https://www.econbiz.de/10012606698

Implementation of green marketing concept through social media activities : a systematic literature review

Nabivi, Elnur - In: Journal of marketing and consumer behaviour in emerging … (2020) 2, pp. 55-67

The last century's industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using "green marketing"...

Persistent link: https://www.econbiz.de/10012439493