Showing 31 - 40 of 114,064
The pressure on businesses to engage not only on profitability but also on social and environmental responsibility has increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and environmental and social performance in the context of...
Persistent link: https://www.econbiz.de/10012601088
This study aims to empirically analyze the direct and indirect effects of operant resources on co-creation experience of Airbnb consumers. Specifically, this study examines operant resources' impact on perceived benefits, trust, and co-creation experience. In addition, this study also...
Persistent link: https://www.econbiz.de/10012703577
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism … activities in the virtual space, partially or totally. Abundant online information communicated by tourism agencies or simple … people sharing their experiences about tourism destinations all over the world made changes in consumer behaviour. Many …
Persistent link: https://www.econbiz.de/10011724918
Tourism is a multi-faced activity that links the economic, social and environmental components of sustainability …. Firstly, this research analyses residents’ perceptions of the impact of tourism development and examines the factors that … influence the support for sustainable tourism development. Secondly, the research discusses Community Based Tourism (CBT) and …
Persistent link: https://www.econbiz.de/10011725077
satisfaction at a foreign tourism destination based on destination attributes and demographic variables. A mixed qualitative … constituents and offering practical insights to tourism businesses. Finally, the model proposed and tested in this paper can be …
Persistent link: https://www.econbiz.de/10011725113
Purpose - The aim of this study is to investigate the most important criteria that prompted tourists to visit a destination. In the present paper we will attempt to examine the factors affecting tourists to select a destination, the factors motivating tourists to select a destination and if...
Persistent link: https://www.econbiz.de/10011494017
Alternative tourism represents an important source of income in Mexico. There are many potential sites remaining to be … conditions, and of nature in the region, to identify sites and strategies for tourism development in the area of the Cañón del … decision making with respect to the tourism development of the region …
Persistent link: https://www.econbiz.de/10013113573
rural tourism development.Design – The special focus is given to analysis of the factors that influence the implementation … of marketing philosophy in tourism and its specifics in area of rural tourism.Methodology – Using available secondary and … implementation of marketing philosophy in area of rural tourism. Followed by qualitative analysis, these factors are analyses in …
Persistent link: https://www.econbiz.de/10013096310
tourism destination perceived by the tourism representatives. Specifically it investigates the differences in proposed …
Persistent link: https://www.econbiz.de/10013085013
This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced … to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and … repeat tourists exist in their evaluation of tourism destination. A theoretically proposed model, encompassing the dimension …
Persistent link: https://www.econbiz.de/10013085099