For the past two decades, researchers have sought to understand how IT investment leads to organizational success. However, this has proven to be an elusive goal. We posit that a new perspective is needed to better understand IT investment. We must examine how the investment is enacted and...

This research examined the use of electronic messaging by a research team performing a marketing research study. The hypotheses are based on the information richness theory and genre repertoires.

In this article we study the diffusion of Henderson and Venkatraman’s strategic alignment model (SAM) through the analysis of their 1993 seminal article’s legacy. We investigate all works that cite this article and show that this corpus constitutes a homogeneous research field that does not...

Propose des tests d'aptitude, de compréhension et de logique sous forme de QCM portant sur des mini-situations d'entreprises qui permettent de s'entraîner et de développer sa vivacité intellectuelle.

This research proposes a discussion of the current challenges met by the banking sector while shifting from a transactional to a relational marketing. Much is known about the organizational and technological requirements of any tansition to a customer oriented strategy,but litle was written...