Innovation and marketing strategies adopted by multinational companies in the globalized economy are subject to continuous challenges. Consider EU exporting companies that produce, for example, solar panels. Depending on political elections and the ensuing support for environmental policies (or...

In this article, we describe the preliminary results of an ongoing project to improve the dynamics of innovative teams. We investigate how to design a system that allows employees in an open space to swap the place with a colleague for one day. We call this system “Pick my desk and go” and...

Purpose: The objective of this publication is to identify ways to increase employee engagement in Bulgarian business organizations and identify how such employee engagement affects employee and company performance. Design/methodology/approach: Our research is based on the evaluation of employee...

Purpose: The purpose of the study is to research how national advertising agencies use creativity to compete with larger, global agencies in the advertising market of Sweden, Spain and Portugal. Design/methodology/approach: To conduct the study, the authors keep a qualitative approach: we first...

Small and medium sized enterprises account for over 99% of all companies in Eu-ropean Union and have very important position in the EU economy in the area of growth and employment. However, they face great deal of obstacles, such as com-pliance costs of taxation, 28 different tax systems in...

A profound review of the literature on entrepreneurship reveals that it does not exist a specific information tool to measure the individuals' readiness for entrepreneurship. The purpose of this research has been building such kind of instrument to estimate the individuals' readiness for...

Transformative changes are happening in Higher Education Institutions worldwide in entrepreneurship education. These changes are conceptual as well as technological due to the upheaval in the global, social, political, and technological environment. We argue that the process theory of Alfred...

The digital era is changing consistently the previous marketing scenarios and actual issues have to be addressed in order to close the capabilities gap created by digital innovations. Different authors call for theoretical and empirical contributions that cope with the issues brought out by the...

The objective was given to identify which salary scales exist within micro-enterprises (SME's) of the economical sector depending on tourism, through representative sample taking, as well as determining the sector to which the SME's belong that generate greater revenue or, on the contrary, those...