Narrow search
Showing 1 - 10 of 21,841
Cover Image
Dinamica pietei internationale: Influenta integrarii Romaniei in U.E. asupra activitatii de import a inreprinderilor romanesti mici si mijlocii
Grigorica, Mihaela; Elis, Isa; Ionescu, Andreea - In: Revista de Marketing Online (Journal of Online Marketing) 4 (2010) 3, pp. 88-101
In contextul economic actual, orice intreprindere, indiferent daca actioneaza sau nu pe plan international, este afectata, intr-o anumita masura, de evenimentele care au loc pe piata internationala. Astfel, toate organizatiile economice, de la intreprinderile mici si mijlocii, care actioneaza cu...
Persistent link: https://www.econbiz.de/10009246640
Cover Image
Réussir en Asie du Sud-Est en maîtrisant la compensation
Cresson, Jacques; Darpy, Denis - Université Paris-Dauphine (Paris IX) - 1997
News unregulated offsets are emerging as the latest form of countertrade. A theory of countertrade evolution is proposed. Level of economic development is a key variable. Countertrade impacts on export firms are then deducted. Three case studies show a sucessful management of the « New offsets ».
Persistent link: https://www.econbiz.de/10011073369
Cover Image
Réussir en Asie du Sud-Est en maîtrisant la compensation.
Cresson, Jacques; Darpy, Denis - Université Paris-Dauphine - 1997
Les nouveaux offsets non-régulés représentent la dernière évolution de la compensation. Une théorie de l’évolution des formes de compensation en fonction de la maturité économique du pays acheteur est proposée. L’impact sur l’entreprise exportatrice en est déduit. Trois études...
Persistent link: https://www.econbiz.de/10008465007
Cover Image
Comportements du consommateur : concepts et outils
Darpy, Denis; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2003
A pour but d'exposer les principaux concepts permettant de décrire et de comprendre le comportement des consommateurs afin de prendre les meilleures décisions marketing. Analyse des décisions concrètes prises par les services marketing pour montrer la façon dont elles répondent aux...
Persistent link: https://www.econbiz.de/10010905152
Cover Image
The Effects of Hofstede's Cultural Dimensions on Pro-Environmental Behaviour : How Culture Influences Environmentally Conscious Behaviour
Nagy, Szabolcs - 2018
in Hungary, this paper examines how culture influences environmentally conscious behaviour. Having investigated the … direct impact of Hofstede's cultural dimensions on pro-environmental behaviour, we found that the culture of a country hardly … culture is a necessary but not sufficient condition for making a country greener …
Persistent link: https://www.econbiz.de/10012911537
Cover Image
Cultural issues in website design : a European perspective on electronic commerce
Asimionoaei, Claudia - In: CES working papers 1 (2009) 1, pp. 17-22
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10011991950
Cover Image
Culture and Consumer Behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - In: Foundations and Trends(R) in Marketing 7 (2014) 2, pp. 109-179
Understanding how culture influences consumer behaviors is crucial to success in international marketing. In this … monograph, the authors present a conceptual and empirical framework for understanding how culture impacts consumer behaviors …, and recommend seven analytical steps for understanding similarities and differences between cultures as well as within-culture …
Persistent link: https://www.econbiz.de/10010883412
Cover Image
Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments
Schumann, Jan H.; Wünderlich, Nancy V.; Zimmer, Marcus S. - In: Schmalenbach Business Review (sbr) 64 (2012) 2, pp. 141-165
Although professional service providers increasingly deliver their services globally, little is known about cross-cultural differences in customers’ motivation to participate in service production. To address this lacuna, we survey a total of 2,284 banking customers in 11 countries on their...
Persistent link: https://www.econbiz.de/10010548165
Cover Image
STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)
Student, Assist. Erika Kulcsár Ph. D; Bokor, Ec. Zsuzsánna - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2010) 15, pp. 72-77
Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the...
Persistent link: https://www.econbiz.de/10010611834
Cover Image
Sales Growth of New Pharmaceuticals Across the Globe: The Role of Regulatory Regimes
Stremersch, Stefan; Lemmens, Lemmens, A. - Erasmus Research Institute of Management (ERIM), … - 2008
to these regulatory effects, we find that national culture, economic wealth, introduction timing, lagged sales and …
Persistent link: https://www.econbiz.de/10010730918