Mlaiki, Alya; Kefi, Hajer; Kalika, Michel - Université Paris-Dauphine (Paris IX) - 2012
We propose, in this paper, an explanatory model of the continuance of usage intention of social networking sites based on the theory of planned behavior and taking into account the user's perceived degree of shyness. This research is based on a quantitative methodology. Thanks to a quantitative...