This study explores decision-making processes of promoters of financial products and financial advice services. We collect experimental evidence about how these professionals perceive their customers' needs, preferences, and biases. By focusing on the behavioral differences between expert (621)...

A reduction in search costs is generally believed to make markets more competitive. However, the effect may be mitigated or amplified if consumers must pay costs for switching products. This paper investigates how search costs affect prices in the presence of switching costs using U.S. domestic...

Product advertising captures the attention not only of consumers but also of investors. Constructing a measure of local investment interest in stocks from Google searches and using the Super Bowl as an experiment, we study the effects of advertising expenses on investor attention. We find that...

Self-attribution bias is a long-standing concept in psychology research and refers to individuals' tendency to attribute successes to personal skills and failures to factors beyond their control. Recently, this bias is also being studied in household finance research and is considered to...

In this paper, attempt is made to examine the behavioural patterns of the customer and the need for marketers to understand these behavioural patterns in order to assist them in formulating their marketing strategies. In order to do this, effort has been made to identify (a) who the customer is...

Spanish Abstract: La investigación se realizó en el verano del 2012 bajo un enfoque mercadológico. El objetivo general fue identificar la relación del marketing nostálgico y el consumo de productos de maíz en los migrantes mexicanos ubicados en los Ángeles California, USA. La...

This paper is mainly focused on analyzing the impact of four advertising appeals, namely love appeal, humor appeal, happiness appeal and excitement appeal on purchase intention for women fashion products in Malaysia. Primary data were collected from 303 respondents using self-administered online...

This research paper mainly aims to identify and analyse irrational factors that impact consumers' purchase intention, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an online self-administered questionnaire. The acquired...

The purpose of this study was to substantiate the consumption styles of adolescents as customer. The study was executed in Karachi, Pakistan by applying consumption style inventory scale. The data covered of 1,048 respondents who are young and educated mostly students, which belong to the...