The question of compliance with environmental conditions and opportunities for the company's organizational structure and strategy of the present article. The submissions are some data about the dynamics of the mobile phone market in Russia. The main trends of its development and basic consumer...

Pay What You Want (PWYW) pricing has received considerable attention recently. Empirical studies show that when PWYW pricing is implemented buyers do not behave selfishly in a number of cases and that some sellers are able to use PWYW to increase turnover as well as profits. In this paper we...

To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...

This article investigates the price movements of home electronics products listed on a Japanese price comparison site. Our findings are as follows. (1) Price dispersion increases at earlier stages of the product life cycle and decreases at later stages. (2) The size of the price changes is...

With more than 500 all-inclusive resorts around the world, competition in this sector is intense and resorts are constantly trying to gain a sustainable competitive advantage through innovation. The main aim of this article is to investigate the issue of non-technological innovation in the...

The paper analyses the contribution of technological innovations to improve the relations and interactions among all members of marketing channels and those with the end consumer. The analysis focuses on marketing channel as a whole, aiming at providing a conceptual framework for future...

Mass media such as newspapers, radio and television play an important role in our daily lives. With vast improvements in technology over the past two decades, new (social) mass media industries such as Social Network Sites (SNS), Weblogs and Podcasts have emerged as strong contenders. These...

Over the course of the twentieth century, entrepreneurs developed a number of successful global brands in consumer-goods industries. However, few independent brands survived the merger waves of the 1980s. To address the question of why so few independent brands survived, this paper examines...

Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to single categories of subjects within channels. Fewer studies have been conducted with a perspective referring to the channel as a whole. This work aims to analyze the theme of...

This paper provides a comprehensive analysis of online price dispersion in Europe, across a broad range of product categories and countries. Using the dominant European price comparison site we collected firm specific prices, weekly, from seven European countries (Denmark, France, Italy,...