Verghese, Anto John; Koufteros, Xenophon; Peters, Richard - In: International Journal of Operations & Production Management 40 (2019) 2, pp. 196-220
Purpose: The authors argue that the supplier’s perspective in managing buyers using relationship commitment is incomplete. The primary reasons for incompleteness are that: the effects of the two types of relationship commitment (i.e. affective and continuance) on buyer behaviors (i.e....