The purpose of this research is to investigate how a corporate brand of higher education can benefit from a social network for the development of its internal communication strategy. The research strategy involves a case study about Catholic University of Portugal, in Porto, and a qualitative...

In this conceptual article we explore the influence of creative industry definitions on subsector typologies. Based on a systematic literature review of the Creative Industries Journal, we examine alternative creative industry definitions, criteria, subsector typologies, and streams of thought....

Neste artigo conceptual, exploramos a influência do modelo de negócio baseado na Internet nos serviços online unicanal. Nesse sentido, revemos investigação prévia sobre serviços online em várias áreas de conhecimento. Além disso, revemos várias tipologias de modelo de negócio baseado...

In this conceptual article we explore the influence of tourism seasonality on family business in peripheral regions. We begin by reviewing the main characteristics of family business in peripheral regions. We proceed by reviewing literature on tourism seasonality as well as mitigation strategies...

A structured leasing is a new and highly flexible transaction that develops synergies between funding policy, risk management of the underlying assets, and tax benefits. It is used in particular transactions involving complex and large-scale assets, such as airplanes, ships, industrial plant and...

Despite the widespread use of trust as a determinant of successful relationships, limited empirical evidence exists to substantiate a positive relationship between trust and performance. Thus, the purpose of this study is to investigate the antecedents of trust and to examine the...