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Marketing Bank Services: An Analytical Model for a Trust Referral Programme

Kauffman, Craig L.; Yucelt, Ugur - In: International Journal of Bank Marketing 7 (1989) 2, pp. 28-31

A marketing programme for the financial services industry is presented and, specifically a model developed which could …

Persistent link: https://www.econbiz.de/10014760481

Innovation adoption across self-service banking technologies in India

Kaushik, Arun Kumar; Rahman, Zillur - In: International Journal of Bank Marketing 33 (2015) 2, pp. 96-121

Marketing wishes to retract the article Kaushik, A.K. and Rahman, Z. (2015), “Innovation adoption across self-service banking … technologies in India”, published in International Journal of Bank Marketing , Vol. 33, No. 2, pp. 96-121. It has come to our …), “Self-service technology adoption: comparing three technologies”, Journal of Services Marketing , Vol. 19 No. 2, pp. 103 …

Persistent link: https://www.econbiz.de/10014760538

A socio-technical perspective on social media adoption: a case from retail banking

Durkin, Mark; Mulholland, Gwyneth; McCartan, Aodheen - In: International Journal of Bank Marketing 33 (2015) 7, pp. 944-962

Purpose – While technology continues to make a dramatic and profound impact in service industries and radically shapes how services are delivered relatively little is understood about the impact of advancing technology on customers; their expectations, perceptions and behaviours. As banking...

Persistent link: https://www.econbiz.de/10014760548

The dark side of trust and the light side of working alliances in financial services

Söderberg, Inga-Lill; E Sallis, James; Eriksson, Kent - In: International Journal of Bank Marketing 32 (2014) 3, pp. 245-263

psychological methods in marketing, and provides a partial answer to the difficulties of financial advice giving. …

Persistent link: https://www.econbiz.de/10014760590

Consumer preferences for banking technologies by age groups

Harris, Michael; Cox, K. Chris; Musgrove, Carolyn Findley; … - In: International Journal of Bank Marketing 34 (2016) 4, pp. 587-602

Purpose – The prevailing mindset is that younger people value and more readily adopt technology. The purpose of this paper is to determine if this is true with respect to banking practices. Design/methodology/approach – A survey was conducted to evaluate the importance of mobile, online, and...

Persistent link: https://www.econbiz.de/10014760704

The impact of insurance coverage on consumer utilization of health services

O'Connor, Genevieve Elizabeth - In: International Journal of Bank Marketing 33 (2015) 3, pp. 276-297

Purpose – The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and...

Persistent link: https://www.econbiz.de/10014760766

Can microfinance crowdfunding reduce financial exclusion? Regulatory issues

Marakkath, Nadiya; Attuel-mendes, Laurence - In: International Journal of Bank Marketing 33 (2015) 5, pp. 624-636

-money laundering measures and challenges in marketing and sustainability. Originality/value – This paper contributes to knowledge … these regulatory issues and their impact on marketing practices. …

Persistent link: https://www.econbiz.de/10014760823

Value co-destruction between customers and frontline employees

Kashif, Muhammad; Zarkada, Anna - In: International Journal of Bank Marketing 33 (2015) 6, pp. 672-691

complete information. Practical implications – The marketing policy makers need to pay respect and complete organisational …

Persistent link: https://www.econbiz.de/10014761003

Role of mobile banking servicescape on customer attitude and engagement

Sahoo, Debjani; S. Pillai, Sreejesh - In: International Journal of Bank Marketing 35 (2017) 7, pp. 1115-1132

Purpose The purpose of this paper is to examine the potential influence of the mobile banking (M banking) servicescape on customer attitude and engagement. The stimulus-organism-response framework was adapted to formulate a conceptual model, in which the M banking servicescape was modelled as an...

Persistent link: https://www.econbiz.de/10014761013

Competitive positioning and market orientation: two interrelated constructs

Bigné, Enrique; Vila‐López, Natalia; … - In: European Journal of Innovation Management 3 (2000) 4, pp. 190-198

Aims to interrelate two lines of research: market orientation and strategic groups identification. Suggests that degree of market orientation of an enterprise should be connected to its competitive strategy and, also, to its final levels of performance. Identifies, in a highly competitive...

Persistent link: https://www.econbiz.de/10014720993