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pt. 1. Organizing and managing creativity -- pt. 2. Business models of creativity -- pt. 3. Networks and clusters of … creativity. …
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1. Introduction : creativity and innovation / Janet Chan and Leon Mann -- 2. National innovation systems and creativity … / Jonathan West -- 3. Innovation and creativity in industry and the service sectors / Jane Marceau -- 4. Space, place and … innovation / Jane Marceau -- 5. Historical approaches to creativity and innovation / Simon Ville -- 6. Economic approaches to …
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Situating global advertising agencies and cities -- Introduction -- The global advertising agency -- Cities and the grounding of global advertising work -- Geographies of advertising work in the twenty first century -- Cities and advertising globalization: New York, Los Angeles, and Detroit in a...
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This Element combines the advances of the economics of knowledge and innovation implementing the Schumpeterian notion of creative response to understand the determinants and the effects of the rate and direction of technological and organisational change and its variance across time and space,...
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